7 Tactics & Tweaks For Building A List Of Subscribers
For Your Business’ Leads
“The Money Is In The List,” This is what you hear all the time from online marketing companies but they never tell you how or what to do to grow your business lead list.
It is very important to build a list of email addresses of the people who may be interested in what you have to offer. So why not nurture that list to establish yourself and your company as a trusted expert for your product or services.
As part of your business asset, you should protect it as you protect your cash because even though it is valuable there are limitations, but that is another discussion altogether.
Of course, you don’t just come up with a list of email addresses. It takes time and the consent of the people. That is where this blog post comes in. This will help you build your list via various techniques.
Without further ado, let’s kick off with tip number 1.
Tip Number 1: Blogging Is King!
More precisely, regular blog posting is king.
Starting a blog of your own can be easy or difficult, depending on how you go about it. The hard way would be to start one from scratch using good old web page coding – not recommended. WordPress is our tool of choice. It works on plugins and templates, so you can create a customized look without the problems that go with all the coding that you used to use otherwise.
If you can post a blog entry once a day, then you are doing well enough. That means that you will be generating leads and adding to your list everyday.
Tip Number 2: Stay Relevant
Whether you are posting blog entries or sending emails to the addresses on your list, you need to stay on topic – that is, maintain focus on the very thing that got people interested in you or your company in the first place.
When you stray too far from the topic of interest, people will start skipping over what you send them. Later on, they will start marking your messages as spam, and you can kiss their patronage goodbye. It’s okay to make a few side mentions, but overall you need to stay on track.
If you do mention something on the side, make sure that it is easily skippable without destroying the essence of the whole. Using proper paragraphing can achieve this effect. Additionally, inserting these extra bits in footer sections can work too.
Tip Number 3: Make A Proper Squeeze Or Landing Page
A squeeze or landing page is a simple, straightforward web page built with the intention of getting the visitors to give you their email addresses (an action known as “opt-in”).
Remember that the squeeze page is not a page for selling your products or services. What a squeeze page does is “squeezing” the email addresses, and not money, out of visitors. Therefore, you can save the actual links to sales and purchases for later. All you need to put into a squeeze page is the premise of your service or product, and a little bit of pre-selling. Think of it as posting the headlines and first few lines of the newspaper.
Tip Number 4: Skip The Video On Squeeze Pages, Or People Will Skip Over You
Why is this so, you ask? Isn’t video a good way of generating leads and convincing visitors? Well, yes, but think about where you put it!
The fact is that most people who visit your squeeze page and opt-in are the impulsive type. That also means that they are not exactly patient. Even with high-speed broadband that is available nowadays, people still do not like waiting for anything to load if they are not sure they want it.
By keeping your squeeze pages free of videos, you will allow it to load quickly and cleanly. Your visitors can get to read the salient points right away, and they will opt in while their attentions are aflame.
Tip Number 5: No Heavyweight Effects On Your Squeeze Page
In addition to keeping videos away from your squeeze page, you should also avoid media that consume high bandwidths. Sounds and music are definitely out, since they will hold up the loading process. Make sure to trim and compress images that you use on your page. Don’t bother with flashy effects.
In any case, smarter users do block media from untrusted sources, so your special effects are simply left out. As such, you should just stick to text and graphics, so you do not lose any impact.
Tip Number 6: Use Video On Your Posts!
YouTube has made publishing videos of yourself a breeze, and it is free. This means you can get a stronger connection with your audience without paying an additional cent!
Adding videos to blog posts makes them more capable of making an impact, especially if you have some good looks. Some people prefer to read, others like to watch and listen. By including a video in your well written blog posts, you can generate leads from several types of people. Make sure to make yourself presentable before going on-cam.
Tip Number 7: Video Responses Are Cool
Another application of videos in marketing blogs is as a means of responding to the most important questions. It makes your followers think that you really do care about what they think and ask – and you do, considering the effort you took to post videos for them.
Picking out the questions that matter most is the tricky part. It is unlikely that you will be able to answer all the questions when your following grows beyond a certain point. Additionally, you should discuss only questions related to the main topic, and relegate questions regarding problems about site features (like glitches) to text responses.
Another way that this could work in your favor is that your responses generate traffic and boost your popularity. Then, people who aren’t following you will check out the videos, and if they like what they see, they’ll check out your other videos, and it snowballs from there.
That is all for now, I hope that these tips will help you achieve more visitors for your website and increase your list. We will be posting more tips in other blog posts in the near future.
Remember, you don’t need everything there is available on your website but only the necessary tools for your type of business. Similarly, you don’t have to have every social media platform for your website, only the ones that benefit your business the most.
We offer a free no obligation consultation to determine what you need to concentrate on to succeed in achieving more sales for your company and the greatest return of marketing investment possible.
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Don’t hesitate to contact us with any questions you may have.
Golden Media Team